Why study Communication?

Jennifer Banks blogger Jennifer Banks
Program Manager, UTS Foundation Studies

Many people ask why a student would choose to study Communication – why bother? What does a degree in Communication ‘give’ you? What can you really do, what good jobs can you get with a Communication degree? Communication, like other Humanities degrees, is often seen as a luxury “that employment-minded students can ill afford” (New York Times June 18, 2013).

Like many others, I would argue that communication is an important engine of the 21st century as daily life, including our work lives, is shaped by the fact that we live in a smaller, more connected, more globalised world. Communication is at the core of this, allowing us to explore and learn about other cultures, strengthen social ties, create business and personal relationships, and facilitate exchange of information. Good communication is crucial at all levels of our lives, from the very personal, everyday interactions we have with family, friends and colleagues through to creating effective, supportive workplaces, the relationships corporations have with their clientele, how ideas are communicated via mass media, e-commerce and the promotion of political policies. Communication is so fundamental on so many levels it is important to study its mechanisms so that we better understand its internal workings to give us a much broader understanding of the world around us, and of how we can influence it. Effective communication is also an important driving force for innovation and progress, and is at the core of every successful business. 

In addition to providing graduates with valuable, employment enhancing skills such as team work, critical thinking, analysis and problem solving skills, and strong writing and speaking skills that can be used in their professional lives, Communication studies also give graduates important personal insights into the world that can broaden their horizons and concepts of the world, allowing them to see the ‘big picture’. This aspect is personally rewarding and enriching and is also highly regarded by employers as this exposure to diverse ideas gives graduates a broad knowledge base that prepares them for evolving challenges in global cultural, political and business environments that are subject to ongoing changes. Their ability to think widely and critically about issues and see relationships makes graduates invaluable to employers, and opens up employment possibilities in a wide range of sectors.

While most graduates will look to finding employment in business sectors where their skills are needed to communicate with a client base, market products and services, and manage issues and crises, graduates also find work in communication based industries such as public relations, online communication, broadcasting, politics and film. Many of these industries are growing, some very quickly, and need skilled professionals. So not only can Communication graduates find work within fields traditionally thought of as ‘communication’, such as publicity, journalism or public relations, their skills are in demand in all business sectors including healthcare, financial services, information technology, community organisations, manufacturing, mining and government relations to list a few.

Far from being a ‘luxury’ qualification, Communication is an exciting, dynamic and fast evolving area of study and work and a degree in Communication gives students a wide range of employment options both in terms of the type of work they undertake and the industry sectors in which they can be employed. 

 

Share:

Comments

Total Results: 5
Name Comment
Gopolang Am real impressed in studying about communication 13 Oct 2016 
Avinash choudhari Hello I want to interact with you on this topic of communication which is basis of every thing in our life Request your suggestion to tale it forward I want to study and possibly find links between all small but local global issues and ability willingness to communicate successfully with our own specieces Regards Avinash choudhari 9930127197 28 Aug 2016 
Avinash choudhari Hello I want to interact with you on this topic of communication which is basis of every thing in our life Request your suggestion to tale it forward I want to study and possibly find links between all small but local global issues and ability willingness to communicate successfully with our own specieces Regards Avinash choudhari 9930127197 28 Aug 2016 
paul Your article was excellent, and the comments made it even better. http://idis.uonbi.ac.ke/ 08 Jul 2016 
JS As an education, it is great. But as a business, it's tough, basically on par with arts. I don't regret studying communication in the sense that it has contributedenormously to my personal development. The problem is that finding properly paid work is ridiculously hard. 12 May 2016 

Leave a comment

Mandatory field(s) marked with *

Community Guidelines

Welcome to the UTS:INSEARCH Blog. We hope the conversation that takes place on this blog is thought provoking and engaging and we invite you to take part and comment.
To ensure the quality of the discussion, a set of community guidelines have been developed that all community members are expected to follow. Comments must not be illegal, obscene, defamatory, racist, threatening, abusive or infringe a person’s intellectual property rights. We reserve the right to delete any comments posted if we think it breaks these guidelines. You grant us an unlimited licence to republish your comments in other media at our discretion .